Blogexcel291

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete

ATLANTA--(BUSINESS WIRE)-- Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first ever in-game advertising spot for use on external marketing platforms.

© The Coca-Cola Company, all rights reserved. © The Coca-Cola Company, all rights reserved.

Welcome to the Coca-Cola family, Alex Hunter! #WelcomeAlex #CokeZeroSugar #FIFA18 (Photo: Business Wire)

The advert, which features EA SPORTS™ FIFA 18 virtual athlete Alex Hunter is a nod to the brand’s classic 1979 “Mean Joe,” television spot, in which an American Football star is given a bottle of Coca-Cola from a fan after a tough game.

The story behind the fully computer-generated ad spot is told within “The Journey: Hunter Returns” mode for the PlayStation 4, Xbox and PC versions of EA SPORTS FIFA 18 which allows players to experience life as emerging soccer star, Alex Hunter. As part of the game’s story, Coca-Cola signs the rising player to become its ambassador to launch the new Coca-Cola Zero Sugar.

The unique collaboration with EA SPORTS FIFA 18’s Alex Hunter will extend beyond the game through specialized packaging and retail partnerships within the US and globally. The ad spot will be shared on social channels and displayed on marquee out of home sites including the recently installed Coca-Cola Times Square sign, the world’s first 3D robotic sign.

“This is an exciting brand innovation,” said Matt Wolf, Vice President of Entertainment, Ventures & Strategic Alliances at The Coca-Cola Company. “Signing Alex Hunter puts Coca-Cola at the intersection of gaming and brand marketing within the most popular franchise sports game in the world.”

“It’s great to be a part of this truly unique collaboration, the first of its kind,” said Dave Madden, Head of Global Brand Partnerships for EA. “This in-game Coca-Cola endorsement gives our fans a taste of life as a renowned football star and the opportunities that come along with it.”

EA SPORTSFIFA 18 will be available for purchase on September 29, 2017.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars™ Battlefront™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Battlefield and Battlefield 4 are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

The Coca-Cola Company
Kate Hartman, +1-404-245-1084
kahartman@coca-cola.com

Source: The Coca-Cola Company

Released September 21, 2017

Coca Cola Kit Fifa 21 Ultimate

Our application is open through October 31, 2021, at 5pm Eastern.

Click here to download a PDF document outlining the application and selection process. Questions? Email scholars@coca-cola.com.

The Coca-Cola Scholars Foundation supports more than 1,400 exceptional college students each year, with annual scholarships of $3.55 million awarded through 3 nationally recognized programs.

The Coca-Cola Scholars Program Scholarship

Eligibility Requirements

Applicants must be:

• Current high school (or home-schooled) student attending a school in the U.S. (or select DoD schools) who will graduate during the 2021-2022 academic school year
• U.S. Citizens, U.S. Nationals, U.S. Permanent Residents, Refugees, Asylees, Cuban-Haitian Entrants, or Humanitarian Parolees - based on the guidelines utilized by U.S. Department of Education for Federal Financial Aid eligibility
• Expecting to receive high school diploma during current academic year
• Planning to pursue a degree at an accredited U.S. post-secondary institution
• Able to verify a minimum overall B/3.0 GPA in high school coursework

Applicants may not be:

• Children or grandchildren of current employees, officers, or owners of Coca-Cola bottling companies, The Coca-Cola Company, Company divisions, or subsidiaries.
• Children or grandchildren of former employees who are currently receiving retirement benefits based on their previous employment with Coca-Cola bottling companies, The Coca-Cola Company, Company divisions, or subsidiaries.
• International students (with the exception of students at DoD schools)
• High school graduates
• Temporary residents

Meet a Coca-Cola Scholar

The Coca-Cola Community College Academic Team

Coca Cola Fifa Promotion

• 50 New Century Gold Scholars are awarded $1,500
• 50 Silver Scholars are awarded $1,250
• 50 Bronze Scholars are awarded $1,000.

Coca-Cola Leaders of Promise

Coca-Cola Leaders of Promise is Phi Theta Kappa’s first scholarship program available to its members to be used during the time they are enrolled in community colleges. 200 scholarships of $1,000 each will be awarded based on applications submitted by members.

Get application details atwww.ptk.org.

Resources

Coca Cola Kit Fifa 21 Price

The Coca-Cola Scholars Foundation is committed to aiding as many students as we can. However, due to the large number of applications and our limited resources, we are able to award only a small percentage of students scholarships. To aid in the quest for financial aid, we’re happy to share the following list of scholarship resources.

Please note the deadlines and eligibility requirements found at each site. We wish all students the best as they endeavor to continue their educations.

General Information

• FinAid – Links to scholarships, grants, loans, and graduate aid.
• StudentAid.gov – Information from the U.S. Department of Education on preparing for and funding education beyond high school.
• College Affordability Guide – This site’s mission is to provide clear, correct info and advice on the many options students have to reduce the cost of their degree, and to offer a fresh analysis of which colleges are doing the most to make high-quality education affordable.

Coca Cola Govazd

How-To Programs and Books

The Scholarship Workshop– Scholarship information from an award-winning author and scholarship winner.

The Scholarship Academy – Offers curriculum to help students identify tailored scholarship options and build solid scholarship profile.

Coca Cola Fifa World Cup

Search Engines and Scholarship Programs

Fifa Coca Cola Standings

• Going Merry - A free, one-stop scholarships platform. It matches you with scholarships and then helps you apply directly. It has both local and national scholarships and you can bulk-apply for multiple scholarships, which share similar essay prompts, using one application.
• Scholar Snapp - A free, simple to use data standard that allows students to reuse their application information - including contact information, essays, transcripts, etc. - from one scholarship application to another thereby streamlining the college scholarship application process.
• Scholly – A mobile app that provides students with a fast and simple way to find scholarships for college. (Created by Christopher Gray, a Coca-Cola Scholar!)
• Peerlift - Proven scholarships, internships, summer programs, and more gathered by fellow students like you. (Founded by a team of 2017 Coca-Cola Scholars!) Learn more about the creation of Peerlift.
• Fastweb – Create a profile and let fastweb do the research on scholarships, internships colleges and more for you.
• CashCourse – Information that helps college students stay financially informed.
• Common Knowledge Scholarship Foundation – Educational and scholarship opportunities for students of all levels.
• Cappex – A free website where you can learn which colleges want you, before you apply and learn about more than $11 billion in merit aid scholarships.
• Scholarships.com– A free college scholarship search and financial aid information.
• Scholarship America – Provides information and resources for your scholarship search.
• KnowHow2GO – Complete information on college prep, whether in middle school or seniors.
• HS Finder (Hispanic Scholarship Fund)– Scholarship information for Latino students.
• Thurgood Marshall College Fund – Provides scholarships, programmatic and capacity building support to the 47 public Historically Black Colleges and Universities (HBCUs).
• Gates Millennium Scholars – Provides outstanding low income African American, American Indian/Alaska Native, Asian Pacific Islander American, and Hispanic American students with an opportunity to complete an undergraduate college education in any discipline they choose.
• Asian & Pacific Islander American Scholarship Fund– The nation’s largest non-profit organization devoted to providing college scholarships for Asian Americans and Pacific Islanders (AAPI).
• American Indian College Fund – Provides Native American students with scholarships and financial support for the nation’s 33 accredited tribal colleges and universities.
• Dell Scholars Program – Recognizes academic potential and determination in students that have a definite need for financial assistance.
• UNCF– Awards 10,000 students each year through 400 scholarship and internship programs so that students from low- and moderate-income families can afford college tuition, books and room and board.
• Chegg – A place to connect with scholarships and learn about colleges.
• Reagan Foundation Scholarships - Scholarship opportunities for outstanding student leaders.
• Goizueta Legacy Scholarship - Provides scholarships for the children of Coca-Cola employees.
• American Indian Graduate Center & AIGCS - The largest scholarship providers to Native students in the United States, awarding $15 million in scholarships annually and more than $200 million since inception. For almost 50 years, AIGC has funded students pursing undergraduate, graduate, and professional degrees in any field of study at any accredited institution of choice, working with over 500 tribes in all 50 states.
• The NSHSS Foundation - The NSHSS Foundation fosters the growth of students pursuing the STEAM (science, technology, engineering, arts, and math), business, economics, public policy, and environmental science and sustainability fields. Through special programs, including the NSHSS Honor Society, the NSHSS Foundation connects young scholars with additional opportunities to advance their education, personal growth and career interests.
• The College Board Opportunity Scholarships - The program guides juniors and seniors through the college planning process and offers the chance to earn scholarships, from $500 to $40,000, for every action that students complete.